Tuesday, June 1, 2010

Communication purpose


Ever since man started living in groups, he has felt the need to communicate.

Communication might have begun with gestures. It might have found expression when gestures expanded into pictorial depiction on rocks and in caves. It might have become more meaningfu1 when man trans formed his gestures and pictures into sounds. But without doubt, communication transcended itself into a vital force of compulsive necessity when man began to create, capture and harness a rich vocabulary seasoned with modulations of voice and tone.

Today communication is not just, “saying the right things to the right people at the right time at the right place in the right manner”, but also saying it well enough so as to create the right response.

Communication depends on two factors for effective response. One is the art of narration, while the other is the art of description - narration is in itself a description of sequential events.

Description enhances the clarity of expression and keeps the listener / reader moving with the speaker / writer in thoughts and feelings. For example, when you say, “This is a bag,” you convey only an outline of an object with no clarity in the image and no motivation for response. But when you say: “This is a large red cloth bag with white polka dotted print”, you have, through the description of the object, made the image bright and distinctively clear and kindled a comprehensible emotional or reasoning response.

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